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what our readers are saying:
“[social media] ...still grows in leaps and bounds and is not easy to keep up with. If Scoble is still learning new things every day, is there any hope for the rest of us to keep up?”
“It's not just for my teenage daughters. It's now impacting my world and I need to get on board.”
“I'm writing about it on my blog www.webmetricsguru.com”
“The convergence is beginning after a long history of floundering in competing technologies. People are starting to get it, but are overwhelmed by the technology. They need a guiding hand.”
“Social media is built in to the upcoming generation's way of life and undoubtedly will soon be as much a part of business and life as email have been for the last several years.”
“I love a good shelf resource I can quickly learn my way around and one that I can always rely on to get me going in the right direction. …good arguments in support of business applications that I can use to persuade my exec management.”
“I already put it on my list of books I want to read.”
“I'd like to read it now!”
“Can't wait to get the book!”
“Brings the point home in a way that business can relate.”
“This book has the potential to boost social media use by making it more accessible to everyone.”
“As I said, I like to keep myself relatively informed and have thus far managed to keep myself ignorant of this overwhelming topic. This book looks like it puts it all together in a readable, comprehensive format.”
“The web is not only the way of the future, it is here and now, and anyone who does not understand it or it's impact is already behind.”
“I work in Social Media... I also help people learn about Social Media, and a book like this would help me explain it to my clients better.”
“There are books on the market similar in the way that they explain what certain programs are and do. There are books about specific topics like blogging and podcasting. But I have not seen anything this complete before.”


