The Social Media Bible by Lon Safko and David Brake

The News

  1. The Phoenix Business Journal

    Business Journal Article

    The Phoenix Business Journal
    November 7, 2008
    Experts: Business Owners need social media

    Lon Safko, a Valley entrepreneur who has started nine companies and is at work writing the “Social Media Bible,” said social media offers entrepreneurs and startups a distinct advantage their predecessors didn’t have just a few years ago: free access to a potentially unlimited market.
    “Nobody can afford to run a business without using the Internet and social media,” Safko said…

  2. MySpace Music Partners with INgrooves, Nettwerk Music Group, IRIS Distribution, and RoyaltyShare

    MySpace Music Also Adds Wind-up Entertainment Music Catalog

    LOS ANGELES–January 15, 2009– MySpace Music , the world’s premier online music community, today announced the addition of Nettwerk Music Group, INgrooves, IRIS Distribution, and RoyaltyShare to its rapidly growing roster of independent music partners. In addition, the music catalog of Wind-up Records, the nation’s largest independently owned and operated record label, will be available via MySpace Music’s existing distribution deal with Sony Music Entertainment. These exciting new partnerships will add several hundred thousand songs to MySpace Music’s ever- growing catalog and provide several additional distribution partners through which independent artists and labels can monetize their content on the MySpace Music platform.

  3. MySpace and Katalyst Media Present the Presidential Pledge

    Entertainment Luminaries Take Action in Incite Nationwide Change in Honor of the Inauguration of President-Elect Barack Obama

    In honor of the upcoming Presidential Inauguration, MySpace Celebrity and Katalyst Media, an original content production company founded by Ashton Kutcher and Jason Goldberg, encouraged celebrities to record a pledge of service to President-elect Barack Obama. The moving videos represent ways in which each celebrity plans to take actions that lead to the nationwide change motivated by Obama’s campaign.  The videos are directed by Demi Moore and may be found exclusively on MySpace Celebrity beginning on Monday, January 19th.

  4. TSMB - February 3rd Update

    Here’s a quick update and a few fun links!

    The Social Media Bible is in final production!  The final edits went off to JW&S last week.  The layout is due on February 28th, it comes off the presses on April 21st, and will hit the bookstores on May 4th!

    JW&S has told me that TSMB is not only the most comprehensive book ever published on social media, but it’s the “largest” book ever published by JW&S in their 202 years of publishing.  It’s 744 pages! (more…)

  5. MySpace hits record highs in user engagement metrics

    Significant Spikes In Time Spent And Page Views According to January ComScore MySpace, the world’s leading social portal, observed its largest spike to date in user engagement metrics with the arrival of the January 2009 domestic comScore data including all time highs in the “minutes per visitor” and “total minutes” categories. Page views also jumped to the highest level the company has seen in more than a year.

  6. Becoming A Professional Speaker: Building A Game Plan

    Title: Becoming A Professional Speaker: Building A Game Plan
    Location: The Mansion on Peachtree, A Rosewood Hotel, 3376 Peachtree Road, Atlanta, Georgia 30326
    Link out: Click here
    Description: This two day session is geared for athletes, coaches, professional speakers, corporate executives and those who are interested in learning how to build and grow a thriving, professional speaking career!
    Start Date: 03-08-2009
    Start Time: 5:00 PM
    End Date: 03-10-2009

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