In this podcast Lon Safko speaks with Gretchen Howard, Director, Of Online Sales & Operations For Google AdWords and she describe how easy and cost effective it is for the small, medium, and large companies to advertise side-by-side. No longer do you have to have huge budgets to compete with the Fortune 500’s; all you need is Google AdWords. Gretchen explained how you can set up an account and start your extremely targeted campaign with no effort and a limited budget.
In this 17 minute interview Gretchen describes how Google works to protect their advertisers from click fraud and makes the entire experience a safe and profitable one. There are many insights that Gretchen shares in this interview about the flexibility of AdWords and how one advertiser changes their vacation rental ads by the hour to promote rentals that are available while removing ones that have rented.
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