In this podcast Lon Safko speaks with John Arnold, the author of Email Marketing For Dummies, published by John Wiley & Sons, about social media and the power of Email Marketing. John explained how good content and customer trust is what makes for an effective email campaign. John also shares some tips and techniques on how to get your email delivered to your customers and how to get them to convert once you do.
In this 17 minute interview John describes how one email marketer, who started with only an idea about building a business around meals for working families too busy to cook, and in her own kitchen, has grown her business to 30 Chicago locations. The key to her success? Email marketing and two way communication with her customers.
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