In this podcast Lon Safko speaks with Senior Vice President, Eric Groves about how successful email marketing can keep you in touch with your customers. Eric shares his experiences with email marketing and how it should be done… with integrity.
In this 32 minute interview Eric discusses the CAN SPAM ACT, how to get through the SPAM Filters, how to get your email read, and even a few success stories from several of their more than 200,000 clients. Eric shares his thoughts on best practices inemail marketing. So, take a listen to hear some incredible insights from Eric.
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