The Phoenix Business Journal
November 7, 2008
Experts: Business Owners need social media

Lon Safko, a Valley entrepreneur who has started nine companies and is at work writing the “Social Media Bible,” said social media offers entrepreneurs and startups a distinct advantage their predecessors didn’t have just a few years ago: free access to a potentially unlimited market.
“Nobody can afford to run a business without using the Internet and social media,” Safko said…