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- Covers all major new software applications, including features and benefits, in detail
- Lists more than 120 companies integral to the social media industry with updated data, products, services, and links
- Includes advanced topics like measuring social media return on investment (ROI) and how to develop and implement the Five Steps to Social Media Success strategy plan
- Includes dozens of social media ROI case studies
- Author is a widely acknowledged social media authority with numerous media appearances and speaking engagements
The Social Media Bible, Second Edition gives you a fully up-to-date toolbox to revamp your marketing strategy and create new opportunities for growth.
Link to the Author’s Bio
|Lon Safko Bio (PDF)|
To contact the author directly: