The Social Media Bible by Lon Safko and David Brake

Is this book for YOU?

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The Social Media Bible is specifically designed for business people…with key insights and case studies that demonstrate the powerful change Social Media is having on the professional landscape.

While the book is for every level of user, it is geared toward those with little to no experience, so as to remain accessible to all. Experts don't count yourself out yet! It is also organized as a reference guide, and is a great tool for clients.

Do any of these questions sound familiar? Perhaps you've asked them yourself!

Is blogging REALLY an effective marketing tool?
Tweet? Wiki? Mashup? Can I get a translation?
Should my business be on LinkedIn?

What's Inside

The business community wanted something much more comprehensive than just another vertical business book. When we asked the business community what they wanted – they told us "a resource that explains all of this stuff that we've been hearing about…" "yeah, what are people talking about with their blogs and tweets anyway?" They just wanted to be part of the conversation, and have someone explain it in their terms.

Thus the Social Media Bible was conceived.

Obviously with a topic as constantly moving as social media, no single person could be the expert on it all. (Not to mention that we couldn't really claim to be a definitive resource on social media if we didn't include the community on this one, right?)

We determined the best way to be "the definitive voice" is to let others speak. We spent the better part of a year researching, interviewing, connecting and having conversations with tens of thousands of experts (Lon swears it's hundreds). Experts from ALL aspects of the movement. Then we began the task of aggregrating and editing thousands of blog posts, vlogs, podcasts, wikis, emails, interviews, presentations, and more – all with permission of course – and all from real life residents of this realm we call social media.

Your Sneak Peak

Topics such as:

PART ONE - The Tools

Answering all those questions that kept you on the sideline of the conversation. (Not anymore!)

  • What's a blog, a vlog, a podcast?
  • What is a "trusted network" and "wisdom of the crowds"?
  • What are LinkedIn, MySpace, Flickr, and YouTube?

PART TWO - The Players

Provides background and business information on the top names in Social Media today.

  • Where do I post a video, or a podcast?
  • What's the most used photo-sharing site?
  • Which is the best blogging platform for me?

PART THREE - The Insights

Ties it all together, giving you real world examples and insights from industry leaders.

  • How do I use social media in my business?
  • Can I make money using social media?
  • Will this change the way I do business?

Disclaimer:

Are you a social media expert too? We can't possibly know it all…we know that Social Media is, by nature, constantly evolving and changing. That's why we need YOUR insights and expertise!

Contact us now to apply to be a contributing expert in the next edition of the book, in progress now.