The Book
Discover the editions, ideas, and context behind a guide written for the changing digital world.
View book and library information →The Official Historical Archive
The Social Media Bible by Lon Safko
A landmark guide to digital marketing and social media strategy, preserving the ideas, expert voices, and resources that helped define an era of digital communication.
Explore the Book’s Legacy
A foundational work from social media’s formative years
The Social Media Bible brought together practical strategy and the insights of leading innovators at a pivotal moment in the development of online communities, digital marketing, and social media. This archive preserves the book’s historical record while making its enduring strategic lessons easy to explore.
Expert Voices
Explore interviews and contributions from the innovators who shaped the technology, culture, and business of social media.
Visit the expert archive →Free Resources
Find selected historical materials, interviews, and learning resources associated with the book.
Explore available resources →The people behind the history
The expert-interview archive is the heart of this site. It captures first-person perspectives from people whose work helped build the connected world we now take for granted.
“The value of this archive is not simply what it predicted. It is the record it preserves of who was building the digital world and why it mattered.”
Featured historical interviews include conversations with innovators such as Vint Cerf and Gary Thuerk.
Resources for readers, researchers, and educators
Use this site as a reference point for the book, its expert interviews, and the evolution of early social-media strategy. The material is organized to support discovery without treating this archive as a current consulting or sales site.
Access
Selected public resources are available throughout the archive. Additional historical materials will be organized here as the collection is preserved and updated.
About Lon Safko
Lon Safko is the author of The Social Media Bible, an inventor, author, and technology pioneer whose work has helped organizations understand emerging media and digital change. His role here is presented first as the author and curator of this historical record.