The Social Media Bible Archive

Bonus Resources

A preserved reference guide to the chapter resources, edition changes, and original introduction videos created for The Social Media Bible.

How to use this archive. The book evolved across three editions. Chapter numbers changed as material was expanded, combined, or replaced, so the comparison table below keeps the original pathways together for readers, educators, and researchers.

First and Second Editions

Chapters 1 and 2 were combined in the Second Edition, which shifted later chapter numbers. Follow the chapter titles when locating a resource from the First Edition.

Second and Third Editions

The Third Edition streamlined the reference guide and added new material on apps, mobile marketing, Facebook, and international social-media success stories.

Edition and Chapter Guide

Use the table to compare chapters across all editions and open the original introduction video where one is available.

First EditionSecond EditionThird EditionIntroduction Videos
Part 1 – Tacticswww.LonSafko.com/TSMB3_Videos/Introduction.mov
CHAPTER 1 – What Is Social Media?CHAPTER 1 – What Is Social Media?CHAPTER 1 – What Is Social Media?www.LonSafko.com/TSMB3_Videos/01WhatIsSM.mov
CHAPTER 2 – The Social Media EcosystemCHAPTER 2 – Say Hello to Social NetworkingCHAPTER 2 – Say Hello to Social Networkingwww.LonSafko.com/TSMB3_Videos/02SocialNetworking.mov
CHAPTER 3 – Say Hello to Social NetworkingCHAPTER 3 – Everyone’s a PublisherCHAPTER 3 – It’s Not Your Father’s E-Mailwww.LonSafko.com/TSMB3_Videos/03Email.mov
CHAPTER 4 – Everyone’s a PublisherCHAPTER 4 – It’s Not Your Father’s E-MailCHAPTER 4 – The World of Web Pageswww.LonSafko.com/TSMB3_Videos/04WebPages.mov
CHAPTER 5 – It’s Not Your Father’s E-MailCHAPTER 5 – The World of Web PagesCHAPTER 5 – The Internet Forumwww.LonSafko.com/TSMB3_Videos/05Forum.mov
CHAPTER 6 – The World of Web PagesCHAPTER 6 – The Internet ForumCHAPTER 6 – The Ubiquitous Blogwww.LonSafko.com/TSMB3_Videos/06Blog.mov
CHAPTER 7 – The Internet ForumCHAPTER 7 – The Ubiquitous BlogCHAPTER 7 – The Wisdom of the Wikiwww.LonSafko.com/TSMB3_Videos/07Wiki.mov
CHAPTER 8 – The Ubiquitous BlogCHAPTER 8 – The Wisdom of the WikiCHAPTER 8 – A Picture Is Worth a Thousand Wordswww.LonSafko.com/TSMB3_Videos/08Picture.mov
CHAPTER 9 – The Wisdom of the WikiCHAPTER 9 – A Picture Is Worth a Thousand WordsCHAPTER 9 – Talking about the Podcastwww.LonSafko.com/TSMB3_Videos/09Podcast.mov
CHAPTER 10 – A Picture Is Worth a Thousand WordsCHAPTER 10 – Talking about the PodcastCHAPTER 10 – Got Audio?www.LonSafko.com/TSMB3_Videos/10Audio.mov
CHAPTER 11 – Talking about the PodcastCHAPTER 11 – Got Audio?CHAPTER 11 – Watch Out For Vlogswww.LonSafko.com/TSMB3_Videos/11VideoCreate.mov
CHAPTER 12 – Got Audio?CHAPTER 12 – Watch Out For VlogsCHAPTER 12 – Got Video?www.LonSafko.com/TSMB3_Videos/12VideoShare.mov
CHAPTER 13 – Watch Out For VlogsCHAPTER 13 – Got Video?CHAPTER 13 – Thumbs Up for Microbloggingwww.LonSafko.com/TSMB3_Videos/13Microblog.mov
CHAPTER 14 – Got Video?CHAPTER 14 – Thumbs Up for MicrobloggingCHAPTER 14 – Live from Anywhere—It’s Livecastingwww.LonSafko.com/TSMB3_Videos/14Livecasting.mov
CHAPTER 15 – Thumbs Up for MicrobloggingCHAPTER 15 – Live from Anywhere—It’s LivecastingCHAPTER 15 – Virtual Worlds—Real Impactwww.LonSafko.com/TSMB3_Videos/15VirturalWorlds.mov
CHAPTER 16 – Live from Anywhere—It’s LivecastingCHAPTER 16 – Virtual Worlds—Real ImpactCHAPTER 16 – Gaming the System: Virtual Gamingwww.LonSafko.com/TSMB3_Videos/16Gaming.mov
CHAPTER 17 – Virtual Worlds—Real ImpactCHAPTER 17 – Gaming the System: Virtual GamingCHAPTER 17 – RSS—Really Simple Syndication Made Simplehttp://www.LonSafko.com/TSMB3_Videos/17RSS.mov
CHAPTER 18 – Gaming the System: Virtual GamingCHAPTER 18 – RSS—Really Simple Syndication Made SimpleCHAPTER 18 – Spotlight on Searchwww.LonSafko.com/TSMB3_Videos/18SEO.mov
CHAPTER 19 – RSS—Really Simple Syndication Made SimpleCHAPTER 19 – Spotlight on SearchCHAPTER 19 – Marketing Yourselfwww.LonSafko.com/TSMB3_Videos/19SEM.mov
CHAPTER 20 – Spotlight on SearchCHAPTER 20 – Marketing YourselfCHAPTER 20 – The Formidable Fourth Screenwww.LonSafko.com/TSMB3_Videos/20Mobile.mov
CHAPTER 21 – Marketing YourselfCHAPTER 21 – The Formidable Fourth ScreenCHAPTER 21 – Let the Conversation Beginwww.LonSafko.com/TSMB3_Videos/21Interpersonal.mov
CHAPTER 22 – The Formidable Fourth ScreenCHAPTER 22 – Let the Conversation Begin
CHAPTER 23 – Let the Conversation Begin
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Part 2 – Tools (Guide)Part 2 – Tools (Guide)Part 2 – Strategy
CHAPTER 24 – Social NetworksCHAPTER 23 – Social NetworksCHAPTER 22 – Analyze Your Existing Mediawww.LonSafko.com/TSMB3_Videos/22ExistingMedia.mov
CHAPTER 25 – PublishCHAPTER 24 – PublishCHAPTER 23 – The Social Media Trinitywww.LonSafko.com/TSMB3_Videos/23Trinity.mov
CHAPTER 26 – PhotoCHAPTER 25 – PhotoCHAPTER 24 – Integrate Strategieswww.LonSafko.com/TSMB3_Videos/24Integration.mov
CHAPTER 27 – AudioCHAPTER 26 – AudioCHAPTER 25 – Identify Resourceswww.LonSafko.com/TSMB3_Videos/25Resources.mov
CHAPTER 28 – VideoCHAPTER 27 – VideoCHAPTER 26 – Implement and Measurementwww.LonSafko.com/TSMB3_Videos/26ImplementMeasure.mov
CHAPTER 29 – MicrobloggingCHAPTER 28 – Microblogging
CHAPTER 30 – LivecastingCHAPTER 29 – Livecasting
CHAPTER 31 – Virtual WorldsCHAPTER 30 – Virtual Worlds
CHAPTER 32 – GamingCHAPTER 31 – Gaming
CHAPTER 33 – Productivity ApplicationsCHAPTER 32 – Productivity Applications
CHAPTER 34 – AggregatorsCHAPTER 33 – Aggregators
CHAPTER 35 – RSSCHAPTER 34 – RSS
CHAPTER 36 – SearchCHAPTER 35 – Search
CHAPTER 37 – MobileCHAPTER 36 – Mobile
CHAPTER 38 – InterpersonalCHAPTER 37 – Interpersonal
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Part 3 – StrategyPart 3 – Strategy
CHAPTER 39 – The Four Pillars of Social Media StrategyCHAPTER 38 – Analyze Your Existing Media
CHAPTER 40 – Your Social Media SWOT AnalysisCHAPTER 39 – The Social Media Trinity
CHAPTER 41 – The ACCESS ModelCHAPTER 40 – Integrate Strategies
CHAPTER 42 – Evaluate and Organize Existing ResourcesCHAPTER 41 – Identify Resources
CHAPTER 43 – Your Implementation PlanCHAPTER 42 – Implement and Measurement
Historical note: These resources document the book’s original teaching materials and the formative era of social media. For the broader archive, visit the Expert Interviews.
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